A Few Words About Flo Boutique

Flo Boutique is a lifestyle clothing boutique for women and men in the heart of West Willis Village, an eclectic cultural community in Detroit’s Mid-town area on Willis Street and Cass Avenue.

Flo Boutique is for those who love to just “go with the flow” of life and want their clothing to reflect that attitude. Funky, eclectic, and unique are the signature styles of the fashions and accessories found in the store. There’s an outfit complete with jewelry, hat and purse for ladies or one topped off with a mod belt and a hat for men. Women and men of all ages come in from the Detroit area or from as far away as New York to experience the “flo-ing flava” of Flo Boutique.

Owner, Felicia Patrick gets a thrill out of living a dream that began when she was a little girl.

“I had two passions: fashion and numbers,” says Patrick. As a child she’d dreamed of owning her own clothing store.

Initially, her love for numbers put her on the road toward becoming a CPA while working a 9-5 job, which downsized. At the same time, Patrick’s mother passed away, creating a strong desire to pour her heart into something she loved.

Patrick says, “I decided to pursue my first love: fashion.” Dropping out of college, she opened her first boutique and never looked back. Flo Boutique is named after Patrick’s mother, Florence who was lovingly known as “Flo.”

Mission Statement

Our mission is to provide our guests with stylish, high quality garments. In addition we are committed to providing our guests the highest level of service in an warm and inviting atmosphere.

Our Collection

Flo Boutique highlights the homegrown Michigan-based designer, but also finds clothing from designers from all over the country and as far away as Amsterdam, Spain and France.

Flo’s motto, “Please the customer first and the rest will follow.” The smiles and looks of satisfaction on customers’ faces when they try on items that work and walk out the store with that Flo shopping bag, keep owner, Felicia Patrick loving her job.

“When I shop for my store, I shop with a customer’s smile in mind,” says Patrick.

Some of the designers that light up the Flo Boutique racks are:

• Second Life (local) • Desigual
• Cynthia Ashby • Dick & Jayne
• Funky People • Cheyenne
• Cordelia • Level 99
• PZI Jeans • Hazel


• London Underground • Nicole • J-Shoes



Flo Boutique is a lifestyle clothing boutique in the heart of Midtown, with an emphasis on Simple, Creative and Funky clothing and accessories.

Visit Us

404 W Willis
Detroit, Michigan 48201 USA
Phone: (313) 831-4901

Business Hours:
Monday: Closed
Tuesday & Wednesday: 10:00 am - 5:00 pm
Thursday - Saturday: 10:00 am - 6:00 pm


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